WSB Unveils Ice Cream Contest Winning Flavor, ‘We Mean Business’

Last fall, we asked Business Badgers to help us concoct an ice cream flavor as part of a contest to celebrate and build awareness of the School’s new brand. More than 200 WSB alumni, students, faculty, and staff submitted innovative flavor combinations, and even more voted on their favorites.

And the winner is… “We Mean Business,” the tasty creation of senior accounting major Niki Seaberg (BBA ’15), which combines vanilla ice cream with marshmallow swirl, chocolate-covered salted caramel pieces, and white chocolate.

“‘We Mean Business’ was the first name that came to mind when I heard an ice cream flavor was being created for the School,” Seaberg says. “As an accounting student attending classes for the past four years, I’ve noticed how focused all the business students are, myself included.”

As for the combination of flavors, Seaberg says, “With the Wisconsin School of Business being comprised of a diverse set of individuals, it was only fitting to create a flavor that represented this harmony. In ‘We Mean Business,’ a wide variety of sweet treats acts as one dessert in the same way that the Wisconsin School of Business brings together a diverse set of students and faculty to form a community.”