Welcome to the Spring 2015 edition of Update Magazine
Find out what’s happening with your fellow alumni and get the latest news about the Wisconsin School of Business.
8 to Watch
The impact of WSB alumni is far-reaching. Meet eight Business Badgers whose influence will be felt in their
industries and beyond for years to come.
Read about these amazing alumni »
In this Issue:
What Inspires You?
Marla Poytinger (MBA ’09, Arts Administration) and David Poytinger (MBA ’10, Supply Chain Management) share insight into why teamwork matters. Read More »
WSB Research: Now You Know
When is a good time to start talking to children about money? How does the long-term value of American-made Toyotas compare to those made in Japan? What makes for a kinder, gentler workplace? Read More »
Alumni Trailblazer:
Viveca Chan
Viveca Chan is the founder of WE Marketing Group, the largest independent advertising agency in China. Read More »
Alumni Offer One-on-One Support to Evening and Executive MBA Students
Alumni Career Connections, a new career acceleration initiative, pairs Wisconsin Evening and Executive MBA students with WSB alumni who share insights about their jobs and industries. Read More »
WSB Students Learn by Doing at Top Companies
The WSB is connecting the classroom to the boardroom, offering students the opportunity to learn at top companies and preparing them to take on real-world business challenges. Read More »
Student Leaders: Meet the BBA Ambassadors
A diverse, talented group of current Wisconsin BBA students is creating personal connections with prospective students. Meet our BBA Ambassadors, and learn how they're improving the way the School recruits its students. Read More »
Attend Homecoming Bash 2015
Show your Badger pride and join us for the Wisconsin School of Business Homecoming Bash on October 17, 2015. The event starts 2 hours
before kickoff at Grainger Hall. Experience the fun energy, and tradition of the pre-game bash at Grainger Hall with your fellow Business Badgers!
Save the Date »
Class Notes
Catch up on fellow Wisconsin School of Business Alumni View Now »
Want to add your own class note? Submit Note »
Jim Mottern, MBA '74,
works with multinational corporations on complicated CFO and CIO issues such as cost reduction and operations improvement ... Read More »
Lisa Harris, BBA '97,
is a regional director for Sanrio, a former Target buyer, current member of the Wisconsin Business Alumni Board ... Read More »
Megan Ramey, MBA '07,
founded Bikabout.com with her husband Kyle Ramey (MBA '07) to inspire two-wheeled tourism in North America's best biking cities ... Read More »
Research with Enduring Impact in Marketing: Brand Communities
In 2001 Thomas O’Guinn co-wrote a paper on brand communities. Learn how his research has transformed the concept of brands and helped revolutionize marketing. Read More »
Alumni Leaders Travel from Wall Street to Teach BBAs
WSB alumni Dan Pickett (BBA ’87, MS ’88), Paul Leff (BBA ’83, MS ’84), and Ricky Sandler (BBA ’91) are preparing BBA students to overcome real-world challenges in investment analysis. Read about the Wall Street leaders teaching at the WSB. Read More »
Polar Plunge
Business Badgers will go to great lengths for a good cause. See pictures of MBA students jumping into the frigid waters of Lake Mendota in February to raise money for Special Olympics Wisconsin. Read More »
A Professor’s Personal Connection to His Endowed Chair
Last fall, Edward W. (Jed) Frees, was named the Hickman/Larson Chair in Actuarial Science. Learn about the special connection he had with the late Professor Jim Hickman and why he's the perfect choice for the chair. Read More »
Global Learning Experiences: BBA Study Abroad
This year, students participated in study abroad in a variety of countries, including Spain, England, Singapore, Thailand, Brazil, and Chile. See pictures from these life-changing educational experiences. Read More »
Applied Learning: A Computer Game in Finance Class
Professor Antonio Mello created a computer game to help student better understand finance. Find out how a computer game has transformed his teaching. Read More »
We’ve Got Taste: New WSB Ice Cream Hits Campus
Get the scoop on the delicious new ice cream flavor that won the hearts of the WSB community and will represent the Wisconsin School of Business brand. Read More »
Can Seeing Beauty Improve Business Decisions?
The concepts of “beauty” and “business” don’t seem to have much in common, but Diane Ragsdale, visiting artist in residence at the WSB, hopes that learning about beauty can change the way executives think. Read More »
Letter From the Dean
With technology bringing changes to the delivery of learning, the value of a residential education was being called into question. At the same time, expectations of continued decline in state funding were forcing a rethink of our funding model. Read More »