All Ways Forward Campaign

In 2015, the university publicly launched its most ambitious fundraising campaign to date. As part of the All Ways Forward campaign, we‘ve identified key areas in which you can have a significant effect on our future success.


Campaign Champions who have contributed $1,000 or more since the campaign’s start


Number of donors who have made a gift to the campaign


Contributed to the WSB campaign at the close of 2019, surpassing the original goal of $200M

WSB Students Sharing their School Spirit
WSB students share their school spirit on Day of the Badger.

Alumni Make ‘Day of the Badger’ a Success

UW alumni showed their support in a big way on the inaugural Day of the Badger in 2019. During this special university-wide campaign, Badgers everywhere celebrated WSB and UW–Madison by making a donation, wearing red, and staying connected.

Thanks to the generosity of donors and friends, WSB raised more than $320,000 to the WSB Scholarship Fund. Two generous match donors, Bruce Ellig (BBA ’59, MBA ’60) and Barry Gerhart (PhD ’85), doubled the impact of gifts by pledging a $150,000 match.


50 states drew donors to UW–Madison

337 donors gave to WSB

230 made gifts of less than $100

Students Thanking Badgers

Students Thanking Badgers

Wisconsin School of Business students thank alumni for their generosity. View Now »

Student Thanking a Badger

Patrick (BBA student)

“I would like to thank you for giving back to the university we all know and love! Contributions like yours help students like myself pursue our professional dreams!” Read More »

Student Thanking a Badger

Kirsten (BBA student)

“Your generosity allows so many intelligent students the opportunity for a higher education. We are so grateful for your support.” Read More »

Student Thanking a Badgers

Bryan (BBA student)

“Thank you very much for your donation to UW–Madison. As a senior preparing for graduation, I know that my experiences wouldn’t be the same without your generosity!” Read More »