All Ways Forward Campaign

Photo by Paul L. Newby II

In 2015, the university publicly launched its most ambitious fundraising campaign to date. As part of the All Ways Forward campaign, we‘ve identified key areas in which you can have a significant effect on our future success.

4,003

Campaign Champions who have contributed $1,000 or more since the campaign’s start

13,485

Number of donors who have made a gift to the campaign

$225,846,914

Contributed to the WSB campaign at the close of 2019, surpassing the original goal of $200M

WSB Students Sharing their School Spirit

WSB students share their school spirit on Day of the Badger.

Alumni Make ‘Day of the Badger’ a Success

UW alumni showed their support in a big way on the inaugural Day of the Badger in 2019. During this special university-wide campaign, Badgers everywhere celebrated WSB and UW–Madison by making a donation, wearing red, and staying connected.

Thanks to the generosity of donors and friends, WSB raised more than $320,000 to the WSB Scholarship Fund. Two generous match donors, Bruce Ellig (BBA ’59, MBA ’60) and Barry Gerhart (PhD ’85), doubled the impact of gifts by pledging a $150,000 match.