All Ways Forward Campaign
In 2015, the university publicly launched its most ambitious fundraising campaign to date. As part of the All Ways Forward campaign, we‘ve identified key areas in which you can have a significant effect on our future success.
Campaign Champions who have contributed $1,000 or more since the campaign’s start
Number of donors who have made a gift to the campaign
Contributed to the WSB campaign at the close of 2019, surpassing the original goal of $200M
Alumni Make ‘Day of the Badger’ a Success
UW alumni showed their support in a big way on the inaugural Day of the Badger in 2019. During this special university-wide campaign, Badgers everywhere celebrated WSB and UW–Madison by making a donation, wearing red, and staying connected.
Thanks to the generosity of donors and friends, WSB raised more than $320,000 to the WSB Scholarship Fund. Two generous match donors, Bruce Ellig (BBA ’59, MBA ’60) and Barry Gerhart (PhD ’85), doubled the impact of gifts by pledging a $150,000 match.
DAY OF THE BADGER 2019 BY THE NUMBERS:
50 states drew donors to UW–Madison
337 donors gave to WSB
230 made gifts of less than $100