All Ways Forward Campaign

John (BBA ’55) and Tashia (BSE ’55) Morgridge speak at an All Ways Forward campaign event in Chicago in April 2016.
John (BBA ’55) and Tashia (BSE ’55) Morgridge speak at an All Ways Forward campaign event in Chicago in April 2016. - Photo by: Amy Rothblatt

All Ways Forward Logo

In 2015, the university publicly launched its most ambitious fundraising campaign to date. As part of the All Ways Forward campaign, we’ve identified key areas which you can have a significant effect on our future success.

contributed to the WSB campaign as of December 29, 2016

Twin Cities alumni connect at an All Ways Forward campaign event in June 2016.
Twin Cities alumni connect at an All Ways Forward campaign event in June 2016.

Student Support

The Wisconsin School of Business competes with other leading business schools across the globe for the best and brightest students from Wisconsin and beyond. Scholarships are critical to attract the most highly qualified students from all backgrounds and to ensure that those students, regardless of financial situation, can attend the WSB.

the Educational Experience

At the Wisconsin School of Business, we prepare leaders for Wall Street, Main Street, and everything in between. We aim to lead higher education away from its traditional focus on delivering teaching toward a student-centered focus on inspiring learning.

John Neis

Planned Giving

When John Neis (M.S. ’86) talks about a legacy, he’s not talking about his own. He wants to do what he can to help build upon the legacy of UW‒Madison and the WSB because of their impact on his life and career.

That’s why Neis, and his wife, Chele Isaac (MFA ’08), have made a planned gift to the School. They want to ensure a strong future and inspire others to consider what they can do, too.

“There’s nothing I’ve accomplished in my career that I was able to do alone,” says Neis, executive managing partner of Venture Investors in Madison, which has helped guide and launch startup companies that spring from UW research. “Alone I can help the university but when there are 400,000 living alumni across the globe, I think of the impact we could have if we got everybody engaged.”

Neis’s legacy gift complements his ongoing annual investments in the School’s programs, which have stemmed from his deep commitment of time throughout campus.

“Being in private investments and being a business owner, I don’t always have the liquidity to give on a scale that I want to give, yet. A deferred gift allows me to make a commitment today,” Neis says.

Learn more about making a planned gift at

Faculty Excellence

Our accomplished faculty members help advance the University’s groundbreaking research and provide exceptional student learning experiences. Renowned professors are the backbone to a strong university. They attract great students, research grants, and business partnerships to advance our expertise.

Research and Innovation

We believe public research universities are best positioned to address the world’s most complex challenges and anticipate the demands of an ever-evolving planet. UW–Madison has a history of reinventing the notion of possible to serve the needs of people everywhere and to open new avenues for progress.

donors have made a gift to the campaign

2,791 donors have made gifts totaling $1,000 or more since the start of the campaign.

Students Thanking Badgers

Students Thanking Badgers

Wisconsin School of Business students thank alumni for their generosity. View Now »

A Student Thank You Note

Nick (WSB student)

“Thank you for your continuing support of WSB. Your contributions inspire us all to make a difference and leave a lasting legacy now and beyond graduation. On, Wisconsin!” Read More »

Student Thanking a Badger

Caroline (WSB student)

“Thank you so much for your contribution to the university! It is because of the generosity of alumni such as yourself that I am able to pursue my passions and make the most of my experience here.” Read More »

Student Thanking a Badgers

Morgan (WSB student)

“Your generosity does not go unnoticed. You are doing great things for the university and we current fellow badgers thank you! On, Wisconsin!” Read More »